Highwire helps DR launch new “tween”-channel

March next year marks the launch of Danish Broadcast Corporations first tween-channel (tv channel for teenagers) called Ultra. Highwire was asked to produce an identity for the channel that will run all night, is crazy and unpredictable but still suitable for teenagers. We have developped a Lynch-esque surveillance universe for DR Ultra that is long, big and empty – except for a few glimpse of pure genius. Watch it over and over again from March 3rd 2013.